Pontetorto, a historic company from Prato that has been producing fabrics for fashion and sports since 1952, has activated a collaboration with students from the Modartech Institute for a creative conceptual clothing project with sustainability interpreted with creativity and innovation at its center.

The selected garments will be exhibited at Milano Unica (July 8-10) in Pontetorto’s new stand with an innovative restyling, through a dialogue made of tradition and modernity .

Pontetorto, which has always collaborated with young students, has provided expertise and materials to best support the ideas developed. Enhancing, rethinking and deconstructing are the cornerstones of this valuable collaboration, from which there is always something to learn.

Simona Fabbrini‘s works, for example, come from observing the clothing style of alpine communities, which have always been attentive to respect for nature, even in the choice of materials and garments to be worn. One of the pivotal aspects of the project is precisely the selection of materia¬li. COLdeLAINE (the name of the project) recovers and enhances wool-a natural, renewable, biodegradable fiber that is among the most recycled in the world-to create a thermoregulating, breathable and truly sustainable wardrobe. Simona conducted a careful selection of materials, with a focus on sustainability and performance. In particular, she chose morotte wools-natural fibers from Italian sheep, which do not require dyeing-enhancing their authentic character and reduced environmental impact. These are complemented by performance solutions, such as anti-drop treatment, which make the fabrics ideal for outfits designed for the mountains and the outdoors. Completing the selection are recycled wool fabrics, true must-haves of the Prato di¬strict, which combine tradition, innovation and environmental responsibility.

Sara De Santis, on the other hand, experimented on breaking down gender stereotypes related to the male figure. The title of the collection, Save me from tears, defines through the tear, a metaphor for emotions, the fear of expressing oneself and one’s emotionality in front of others. The initial inspiration comes in part from the early years of the twentieth century, when this process of emotional “repression” and public self-control comes to more strongly delineate the traits associated with what for a long time and, unfortunately still today , is considered true masculinity.

The collection is intended to contribute to the liberation of manhood from certain social constructs, children of a patriarchal mentality that have always helped define and distinguish so-called “real men.” This redefinition of masculinity is implemented on the one hand through the use of strong, contrasting colors and floral prints that inevitably oppose an austere, classic and formal vision of men. Shapes and the concept of the male suit are revisited in a playful key through mixes of different materials such as fabric and knitwear, but also padded jackets, applications of three-dimensional flowers, scalloped pockets and collars, details these intended to bring back a childlike dimension as well.

In this meaning, the return to childhood evokes a carefree period free of psychological conditioning in which one’s emotionality could find its own space without fear of further judgment, so the flower comes to symbolize joy, color and rediscovery of our inner child. The collection is thus a hymn to the freedom of expression of one’s individuality and emotions.

Particular attention was paid to the choice of materials, which was made according to sustainability criteria regarding composition fibers and derivation from stock.

MILANO UNICA JULY 8-10, 2025

HALL 3 STAND F04 F06 F08